Food & Beverage Marketing
The Local School Wellness Policy (LSWP) final rule clarifies that any foods or beverages marketed or advertised during the school day on the school campus must meet the Smart Snack in Schools final rule requirements. Additionally, the LSWP final rule clarifies what is and is not subject to policies for food and beverage marketing in schools.
The LSWP final rule states “…marketing is defined as advertising and other promotions in schools. Food marketing commonly includes oral, written, or graphic statements made for the purpose of promoting the sale of a food or beverage product made by the producer, manufacturer, seller, or any other entity with a commercial interest in the product.”